NFT projects tend to spill over into the real world. In the age of decentralized finance, it can be fun to watch a little centralization creep into the mix every once in a while. And there’s a very good example of that with the advent of Bored And Hungry, a short-term popup restaurant with a Bored Apes NFT theme. And not just any Bored Ape, but specifically Bored Ape #6184.
Bored And Hungry is a concept restaurant by Orange County-based Andy Nguyen, who has made plenty of headlines with other popular concepts including the Las Vegas / California-based Afters Ice Cream, the Hello Kitty Café, Matte Black Coffee and a host of other food concepts. Bored And Hungry was given an April 9, 2022 launch date and a 90-day run at a location in Long Beach, California.
Update: Bored & Hungry has announced that the 90 day pop up will now be a permanent location.
Bored & Hungry Hours
|Monday||11:00 AM – 8:00 PM|
|Tuesday||11:00 AM – 8:00 PM|
|Wednesday||11:00 AM – 8:00 PM|
|Thursday||11:00 AM – 8:00 PM|
|Friday||11:00 AM – 9:00 PM|
|Saturday||11:00 AM – 9:00 PM|
|Sunday||11:00 AM – 8:00 PM|
Address: 2405 E 7th St, Long Beach, CA 90804
- No Reservations
- Vegan Options
- Crypto & Kid Friendly
- Crypto ATM onsite
Bored & Hungry Menu
There are two sides of the menus, the “Boring Menu,” consisting of meat-based burgers and a vegan plant-based menu called “Mutant Feeding,” which is inspired from the Bored Ape spin-off collection called the Mutant Apes. All burgers include double patties.
Boring Side Menu
- Bored OG Burger
- Bored Onion Burger
- Bored OG Combo
- Bored Onion Burger Combo
- Bored Ape Cup
Mutant Feeding Menu
- Mutant OG Burger
- Mutant Onion Burger
- Mutant OG Burger Combo
- Mutant Onion Burger Combo
- Bored Ape cup
Bored & Hungry Merch
- Bored & Hungry Tee (White)
- Bored & Hungry Tee (Black)
- Bored & Hungry Hat (Black)
For opening day on Sat, April 9, 2022 (12:00 PM – 9:00 PM PDT), Bored Apes ownersreceived a free Bored And Hungry meal and Mutant Ape owners received a free burger, plus Web3, NFT-related and merchandise related surprises. The first 50 guests received a free special gift. Performances and entertainment throughout the afternoon plus LED lights, balloon animals of apes, ape face painting, POAP’s, and more. Another perk of owning a specific project’s NFTs as these projects begin to make inroads into activities outside the digital space.
Smash style burgers were served which included an OKC style onion burger, fries and different drinks.
A Bitcoin ATM is also expected to be located in the restaurant and the possibility of accepting cryptocurrency as payment. No word yet on if $APE coin will be accepted as payment.
— RAPPER TURNT MERCH GOD (@YOUNGLYXX) April 7, 2022
There are rumors at press time that the Bored And Hungry popup may reappear in other locations after the initial run has ended. Could this be the start of a new fad among NFT enthusiasts and entrepreneurs?
NFT-Themed Restaurants: A New Fad?
It certainly seems like it, thanks to other NFT-based restaurant concepts like Flyfish Club, which may be the world’s very first private, members-only restaurant where the memberships are sold on the blockchain. Two NFT enterprises might not sound like a fad in the making, but then again neither did Bitcoin when it first debuted. And here we are now.
Andy Nguyen also launched Food Fighters Universe (FFU), a collection of 10,000 unique NFT tokens on the ETH (Ethereum) blockchain. Each purchase will help to develop the world’s first NFT-backed restaurant group, focused on building gathering places in real life (IRL) and the metaverse.
The Bored And Hungry effort is a partnership between Nguyen, Trill Burgers, and Beleaf Burgers – two “IRL (In Real Life)” concepts that Nguyen is bringing together under his Bored Ape brand. The restaurant itself is a Smashburger concept and the branding prominently features Bored Ape #6184. Ape #6184 will be featured on packaging and employee uniforms. Rarity.tools ranks this ape as the 9,605 rarest BAYC out of 10,000.
Image Courtesy OpenSea.io
Bored Ape #6184 Traits:
- Purple Background (13% of Apes)
- Navy Striped Tee (3%)
- Sleepy Eyes (8%)
- Tan Fur (6%)
- Bored Unshaven (16%)
How is Nguyen able to brand his restaurant with someone else’s artwork?
All Bored Ape Yacht Club NFTs, including the one owned by Andy Nguyen, come with very liberal intellectual property rights for the purchaser. Basically, anyone who buys a Bored Ape gets full intellectual property rights to create derivative works including merchandising and PR campaigns with that NFT.
When you buy a Bored Ape, you can make any kind of merch or project featuring the artwork that you wish including animated films, t-shirts, etc.
Motivation For Bored And Hungry
Andy Nguyen is quoted by several sources stating that the idea behind creating a centralized pop-up space for NFT lovers to dine and get merchandise at was motivated by a desire to prove NFTs are more than just digital images being sold and traded.
The idea that it’s possible to grow a business with one is a major factor in this project. Nguyen also adds that he wanted to give back to the community by example–showing that it is possible to create new opportunities on Web 3.0 and the blockchain and not always with pixels, zeroes, and ones.
Bored & Hungry Social & Web Links
- Twitter: https://twitter.com/BoredNHngry
- Instagram: https://www.instagram.com/justborednhungry/
- Website: https://justboredandhungry.com/
Joe Wallace has covered real estate and financial topics, including crypto and NFTs since 1995. His work has appeared on Veteran.com, The Pentagon Channel, ABC and many print and online publications. Joe is a 13-year veteran of the United States Air Force and a former reporter for Air Force Television News.