Boss Beauties is an NFT art project that takes NFTs to a different level than some of the other projects that have debuted crypto artwork.
A certain segment of the cryptocurrency community could rightfully be described as “crypto bros” and that is, in some circles, cause for complaint. But enter the Boss Beauties project, which describes itself basically as the polar opposite of what some might consider an NFT “boys club”.
Who Or What Are Boss Beauties?
Described in one press release as, “A woman-led global initiative”, the Boss Beauties NFT project was an outgrowth of a global non-profit called My Social Canvas. Founder Lisa Mayer spent a decade helping women with scholarships, mentoring, and partnerships that have extended across 15 countries.
This ground-breaking project on the Ethereum blockchain claims to be the very first NFTs to be displayed at the New York Stock Exchange, and unlike some NFTs which seem to be minted only to create a feeding frenzy for them, Boss Beauties has different goals in mind.
The Boss Beauties themselves are NFTs that, similar to Bored Ape Yacht Club and Pudgy Penguins, feature a portrait-type image, done in a graphic style (as opposed to a painted portrait that has more realism).
The artwork for Boss Beauties is not the pixelated, 8-bit loving imagery of the Apes and CryptoPunks, but closer to anime-style art like Pudgy Penguins. The artwork for the Beauties is just as colorful, but visually cleaner and more fluid.
An NFT Success Story
Not all NFT projects wind up doing much. But like some of the other NFTs we’ve discussed here such as CryptoPunks and Bored Apes, the story of Boss Beauties involves one of those scenarios where the project is announced, the NFTs are made available for sale, and the entire collection sells out within an hour, and the press notoriety serves to help the project keep going.
But raking in the cash isn’t the point with this project.
From the first minting of Boss Beauties, a 5% share was held in reserve to fund future scholarships, another 5% was donated to a project called Lady Fame Squad to support a podcast on women in the NFT community.
The official site claims, “…everything we do will help fund even more mentorship and scholarship programs for women and girls. This is what we’ve been doing for the past 10 years and will always be at the core of Boss Beauties.”
Generous Licensing Terms
In addition to sharing their success with those who need scholarships and mentoring, the project also has fairly generous licensing terms for those who buy these NFTs. You don’t get to own the intellectual property, but as the owner of a Boss Beauties NFT you have permission to “copy, display, remix, and do other creative things with the character linked to your NFT, with minimal restrictions”.
One fascinating caveat in the rules of ownership for these NFTs? According to the official site, you cannot use your NFTs “for economic activity that generates more than $50,000 in gross revenue per 12 months. If you want to engage in this sort of activity, we’re all ears, but please contact us about a commercial license.”
Making History At The United Nations
In 2022, March became a very important month for Lisa Mayer and Boss Beauties thanks to the unveiling of a project featuring a partnership with the United Nations and the consultancy 5th Element Group.
The project, Boss Beauty Role Models, features a limited edition collection of NFTs featuring women innovators, is the first NFT art project to go on display at the United Nations.
But that’s just part of the momentum generated by this project–Boss Beauties also announced a partnership with Marvel, and on the official site in an area mentioning the perks of owning this project’s NFTs include “chances to win some once-in-a-lifetime opportunities with our partners (including Marvel)”.
For some NFT enthusiasts, getting a ground-floor shot at a potential NFT from Marvel is worth looking into regardless of the project.
Buying Boss Beauties
Boss Beauties NFTs are sold via OpenSea and at press time there was a floor price of 1.8 ETH or just over $5,000 at press time. Cryptocurrency and NFT valuations are subject to change at any time, the numbers you see here are provided as a reference only.
Joe Wallace has covered real estate and financial topics, including crypto and NFTs since 1995. His work has appeared on Veteran.com, The Pentagon Channel, ABC and many print and online publications. Joe is a 13-year veteran of the United States Air Force and a former reporter for Air Force Television News.